I’m an entrepreneurial journalist and field building consultant working at the intersection of editorial, audience, and product strategy.
I’m passionate about doing journalism with and for communities and building systems that make that work sustainable.
My approach
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I believe in place-based journalism that makes people feel more connected to where they live and better equipped to navigate and shape it.
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I prioritize developing a better understanding of who audience and community members are and making journalism products that they’ll find useful, delightful, and meaningful.
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I incorporate system and workflow design into projects because I know that doing journalism that is consistently responsive to audience needs is as much about the production process as the content.
What I’m working on
Developing content and audience strategy for multiple early-stage local newsrooms
Teaching research and product development with Medill’s Local News Accelerator
Coaching in LION’s New England Sustainability Program
Recently finished projects:
Led need-finding research for the Duke Chronicle to strengthen their relevance to undergraduate students
Created a toolkit to commissioning ecosystem assessments for the Reynolds Journalism Institute
Supported the launch of the Press Forward South Florida chapter
Developed newsrooms’ understanding of first-party data with the News Product Alliance’s AI Co-Lab
Wrote El Tímpano’s playbook to running a successful civic partnerships strategy
Guided WUNC through human-centered design research to inform their digital strategy, similar to the process I led at LAist
I also teach and coach with the News Product Alliance’s News Product Management Certificate Program.
I am part of LION Publishers’ Expert Network, a vetted database of journalism consultants and coaches offering support on everything from grant writing to building your tech stack. LION members can find details on my discounted rates and free discovery calls by logging into their member portal.
I am not booking any new projects until mid-fall, but I can usually fit in a one-off consultation or teaching.
Email me or book a time during my office hours to chat more.
My background
I’ve led audience-centric editorial transformation at a public media organization, directed a global fund for experimentation with new revenue and engagement models, run a global research project, grown a scrappy local media startup into an agenda setter for the city, reported from Nairobi, and edited Middle East coverage.
I’ve also coached, taught, and led workshops with organizations around the world and co-founded Perspectives.