What clients and collaborators say
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Over the course of a six-month engagement with THE CITY, Ariel built a framework for editorial product development deeply linked to audience needs that continues to inform our strategic choices and daily production three years later. There are very few people who bring her blend of creativity, pragmatism, and evidence-based iteration together as effectively as she does.
Nic Dawes, Executive Director of THE CITY
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When ChatGPT launched, the hype around it created a frenzy in newsrooms. Feature requests poured in from every direction as new tools kept emerging daily. As my [News Product Alliance] mentor, Ariel was a lifesaver in helping me navigate it from a product development perspective. She provided hands-on guidance and invaluable frameworks for prioritizing features and product requests. She also shared crucial insights on effectively building a new team from scratch. Those lessons continue to impact my work to this day.
Alessando Alviani, Generative AI Lead at Süddeutsche Zeitung Digitale Medien
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Ariel's vast knowledge of the independent news landscape, along with her understanding that growth strategies and solutions have to align with a publication's size and mission, informed a set of recommendations that were uniquely helpful for The Food Section. Our organization benefited tremendously from her expertise, can-do attitude, and creative response to challenges.
Hanna Raskin, founder of The Food Section
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As an accomplished audience engagement specialist, Ariel is adept at sharing her experiences — what’s worked and what hasn’t — and connecting them to broader lessons for her peers across the news industry. In their feedback, News Product Management Certification participants called Ariel’s session “mind-blowing” and loved how “intentionally engaging Ariel was throughout the session.” We love working with Ariel, as she’s responsive, dedicated, and a true master of her craft.
Becca Aaronson, Chief Product Officer at News Product Alliance