Successful editorial products serve an audience need and an organizational goal. I can help you find that intersection, design a product that hits it, and think through your launch punchlist.

I can help newsrooms identify their audience insight gaps, design and conduct research, and apply the insights to editorial and product decisions.

Newsrooms know they can no longer publish everything for everyone. But what should they do instead? I can help you come up with a segmentation strategy that fits your mission and market. Read about how I did that at LAist.

At LAist, much of my work explored ways to make community engagement and audience participation a routine and sustainable part of our work. I can help you with everything from getting buy-in and setting engagement goals to how to manage engagement workflows.

I am an experienced workshop facilitator and instructor on topics such as value proposition identification, designing audence-centric stories and products, conducting audience research, and designing membership programs. I also occasionally take on journalism research projects and write case studies.

I ran the Membership Puzzle Project’s Membership in News Fund for three years. I learned a lot from our wins and our mistakes on how newsrooms learn best and how they build community with each other. I can help you design similarly impactful programs.