I’m an entrepreneurial, audience-focused journalist working at the intersection of editorial, product, engagement, and revenue.

I’m passionate about doing journalism with and for communities and building systems that make that sustainable.

My approach

  • I believe in place-based journalism that makes people feel more connected to where they live and better equipped to navigate and shape it.

  • I prioritize developing a better understanding of who audience and community members are and making journalism products that they’ll find useful, delightful, and meaningful.

  • I know that doing journalism that is consistently responsive to audience and community needs is as much about the production process as the content. That’s why I incorporate system and workflow design into many of my consulting projects.

What I’m working on

  • Supporting the launch of the Press Forward South Florida chapter

  • Guiding a public media newsroom through human-centered design research to inform their digital strategy, similar to the process I led at LAist

  • Conducting user research with newsrooms on how they use first party data for the News Product Alliance’s AI Co-Lab

  • Teaching and coaching with the News Product Alliance’s News Product Management Certificate Program

  • Helping a lean local newsroom run effective, mission-aligned audience experiments

  • Documenting how a newsroom serving Latino immigrants in the U.S. has developed mission-aligned revenue streams

Recently finished projects:

  • Helped the Minnesota Star Tribune launch a statewide content sharing network with Distributed Media Lab

  • Published a guide to working with influencers with the American Press Institute

I’m also part of LION Publishers’ Expert Network, a vetted database of journalism consultants and coaches offering support on everything from grant writing to building your tech stack. LION members can find details on my discounted rates and free discovery calls by logging into their member portal.

I’m not taking on any new clients in Q2, but I’m happy to chat about working together beginning June 2025. I typically need at least a month of lead time for larger projects, although I can always fit in a one-off consultation. Email me or book a time during my office hours to chat more.

My background

I’ve led audience-centric editorial transformation at a public media organization, directed a global fund for experimentation with new revenue and engagement models, run a global research project, grown a scrappy local media startup into an agenda setter for the city, reported from Nairobi, and edited Middle East coverage.

I’ve also coached, taught, and led workshops with organizations around the world and co-founded Perspectives.