I’m an entrepreneurial journalist working at the intersection of editorial, audience, and product strategy.
I’m passionate about doing journalism with and for communities and building systems that make that work sustainable.
My approach
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I believe in place-based journalism that makes people feel more connected to where they live and better equipped to navigate and shape it.
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I prioritize developing a better understanding of who audience and community members are and making journalism products that they’ll find useful, delightful, and meaningful.
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I incorporate system and workflow design into projects because I know that doing journalism that is consistently responsive to audience needs is as much about the production process as the content.
What I’m working on
Supporting the launch of the Press Forward South Florida chapter
Working with the News Product Alliance’s AI Co-Lab on how newsrooms can better manage and apply first-party data
Teaching and coaching with the News Product Alliance’s News Product Management Certificate Program
Helping a lean local newsroom learn how to run effective, mission-aligned audience experiments
Helping El Tímpano create a playbook to running a successful civic partnerships strategy
Recently finished projects:
Guided a public media newsroom through human-centered design research to inform their digital strategy, similar to the process I led at LAist
Helped the Minnesota Star Tribune launch a statewide content sharing network with Distributed Media Lab
Published a guide to working with influencers with the American Press Institute
I’m also part of LION Publishers’ Expert Network, a vetted database of journalism consultants and coaches offering support on everything from grant writing to building your tech stack. LION members can find details on my discounted rates and free discovery calls by logging into their member portal.
I typically need at least a month of lead time for larger projects, but I can always fit in a one-off consultation. Email me or book a time during my office hours to chat more.
My background
I’ve led audience-centric editorial transformation at a public media organization, directed a global fund for experimentation with new revenue and engagement models, run a global research project, grown a scrappy local media startup into an agenda setter for the city, reported from Nairobi, and edited Middle East coverage.
I’ve also coached, taught, and led workshops with organizations around the world and co-founded Perspectives.