The American Press Institute commissioned me to research and document a step-by-step process to demystify influencer collaborations and enhance community outreach.

Mitigating risk is a major concern for newsrooms exploring influencer collaborations. I worked with the American Press Institute to develop contract templates and guidance.

Newsrooms are getting better about centering their audiences in the runup to elections, but when an election is over, it’s often back to business as usual. For American Press Institute, here’s one way to avoid the backslide.